I was part of the Brand Experience for Commerce team that worked to launch Huggies recent We’ve Got You, Baby brand campaign. I was utilized as a creative & content strategist while developing the new website user experience and templates. I then went on to partner with a Senior Art Director to develop content and build creative for all of their product detail pages, including implementing a new add-to-cart functionality. Finally, we took learnings from a previous pilot to develop new Huggies brand experiences for their eCommerce retailer portfolio, with an emphasis on Amazon, Walmart, & Target.

I was the Creative Director for a pilot program with Nestlé coffee. I lead a Sr. Designer, Sr. Copywriter, and managed the client relationship with Seattle’s Best Coffee. Throughout the project, we updated all of the brand’s ASINs on Amazon, including the pages titles, bullet copy, long descriptions, asset galleries, and A+ Content.

I was part of a team that partnered with Amazon and Unilever to create the A+ Content of the future, which is now available to retailers as “Premium A+ Content.” Our team was awarded a 2017 Bronze Addy Award. I wrote & helped produce one video to explain the benefits of Amazon Subscribe & Save, which was featured on several Unilever product detail pages. I also wrote and helped produce four videos for Dove, which appear on a module that is no longer available to Vendors.

I directed a creative team through a pilot program with Pull-Ups brand storefront on Amazon. As the brand launched their latest pant, New Leaf, my team created a creative brand experience to help launch the new product.

Lead a creative team in the rebranding of a non-profit brand, Soap Hope. Through workshops and client collaboration, we developed a new logo, tagline, colors, and more. My team provided a finalized creative style guide and I built out an eCommerce Best Practices guide for the Soap Hope business.

From the Style Guide — Logo:

The only thing we have more of than hope is heart. It’s with full hearts that Soap Hope embraces our customers, employees, and civil rights.

Our logo is meant to embody the cleanliness of soap and the imagery of a refreshing water droplet.

Shoppers love our products, but they’re brought back time and time again because of our mission. They return because Soap Hope has heart, and advocates for the inclusion and diversity they believe in.

From the Style Guide — Purpose & Tagline:

Soap Hope lives in two worlds. It strives to give 100% of itself to the world of high-quality soap and personal care sales, while also devoting its gains to inclusion for the IDD community.

That’s why, on multiple levels: Clean Starts with Soap Hope

With a variety of body washes, scrubs, bath bombs, and more, consumers can feel pampered and clean.

Simultaneously, Soap Hope means clean starts for children and adults with disabilities who will be employed by our brand or benefit from its earnings.

As a member of a small production team, I helped to concept and sell in three social-specific videos for a new product launch. We then used our in-house studios to produce, shoot, and edit the videos, delivering them with social media copy for the eventual product launch.